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Curso de Inglés de Negocios

Unit 01 – Advanced Business Course – Connections

"Exploring cultural differences in business relationships and communication"

Learn the importance of building connections with people and companies from different cultures in business and how cultural differences can impact decision making. This unit offers the opportunity to discuss cross-cultural experiences and practice language for informal meetings. Discover solutions to issues that may arise in multinational teams and review past, present, and future tenses.

Audios Unidad 1

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Audio 1.1

So, on my first day here, it was at the afternoon meeting, and I was introduced to my colleagues. They were pleasant enough, but it was kind of annoying at the beginning, because to be honest, I found them a little dull and, well, pompous. I guess I could have been more open-minded. I was too quick to judge – it was just different to what I was used to, but with time I think my impression probably changed. Er, the building itself is in this out-of-the-way, purpose-built, industrial zone, as they call it here. In fact, it’s pretty upmarket and I think it has pretty much everything you could ask for. One thing I found very time- consuming was the constant greeting and wishing people farewell. I can appreciate the need for formality, but it got kind of tedious, all that kissing and shaking hands every day.

When you’re working here, you have to take into account the wide variety of cultural influences. It’s quite amazing to me, really. I mean, it’s so up-and-coming, investment is pouring in from everywhere. And it really is a melting-pot culture, so business tends to be more formal, which, personally, I think is not a bad thing. People dress smartly, and they are confident, you know, self-assured and outspoken. Where I come from many things are outdated and in some cases quite run-down, but over here it’s the opposite. Everything is new and state-of-the-art. I suppose a predictable outcome of this difference in cultures is that communication can sometimes break down, you know, in negotiations and business deals. So what happens is that language and concepts get simplified, which can lead to meetings that are, you know, run-of-the-mill – quite dull, really.

When you arrive in New Zealand, there are so many new things to take on board. A lot of new information to process. But New Zealanders are very down to earth people, and very easy-going. I was surprised at first, but I like it. Coming from a big city, I guess it’s not surprising that New Zealand lifestyle is more low-key. Yes, this helps to make it relaxing, but there are times when it can feel quite a lonely place. One of the most unexpected things for me was how entertaining the people can be. Laughter and joking are very much part of the culture, and it’s nice at work sometimes, when people are not so serious. It helps to cheer me up.

Audio 1.2

Johanna Hi, Peter, how are you? How was your trip?
Peter Not bad at all. I hadn’t been before, so definitely interesting, thanks.
Johanna I’ve had a look through what you’ve sent me so far, and well, it all sounds very promising.
Peter Good, I was looking forward to hearing what you’d have to say. And the experience was great. I had lots of help, and I’m really pretty excited about what I saw.
Johanna OK, well, before you start, can I just fill you in on what the client has said while you were away?
Peter Sure.
Johanna Well, the thing is, because Krakow is such an up-and-coming place, they’ve told us that they definitely want the site to be somewhere in that area. So, do you think that’s doable?
Peter I don’t see why not. Krakow is a fantastic place. In fact, I started off my research trip in the city centre, which I have to say is absolutely beautiful and buzzing with life. There’s so much going on there and there’s a great vibe. Let’s see. According to the local tourist office, they’re really investing in developing the area; however, from what I could see, there are already a number of hotels catering for the business market. But I gathered from the locals I met, that there could be several interesting sites worth considering in the mountains outside the city. 
Johanna OK, like where?
Peter Well, I can’t pronounce them! But they wrote the names down for me and I cut my stay in Krakow short and headed for the hills …
Johanna … and what did you find?

Audio 1.3

Johanna So, how did you feel about the mountain site? What was it called again? Zakopane?
Peter Zakopane, yes, that’s right. To be fair, it could have been worse as a location for a business hotel. It really does have absolutely breathtaking scenery, but then that’s not everything. No, I’ve got to say that I have my doubts.
Johanna Oh. Why’s that? Just a gut feeling?
Peter Maybe, difficult to say, but I’m just not 100% convinced. I found it to be more of a ski resort than a business centre. Plenty of sport – loads for guests to do – skiing, walking, saunas, plenty of that kind of thing. I’m not saying that’s a bad thing, it’s just that it’s not really an ideal location for this type of hotel – and it’s not even especially close to the airport – at least a couple of hours’ drive. No, all in all, I can’t help feeling that that option would be a bit more complicated than we anticipated.
Johanna Yeah, I take your point. So are we saying this is still a serious contender, or not?
Peter Well, it’s hard to say. Like I said, it’s got a lot going for it really, but I think we can probably do better. Basically, I’m happy to do a bit more research into the area if you’re still interested, but I can’t promise anything.
Johanna I see, OK, er … Well, any other potential pitfalls of locating there? What’s your impression of the local workforce, for instance?
Peter Well, I wouldn’t go so far as to say that they don’t speak English at all, but I did run into a couple of problems with communication which makes me a bit wary. So that’s another reason why I’m a bit reluctant to recommend the site at this stage. But, look, why don’t you come out and see for yourself?

Audio 1.4

Johanna What about the third site? I understand you went back to Krakow at the end of your trip to visit a potential location on the edge of the city?
Peter Yeah, that’s right. I’ve never seen anywhere quite like it. I’ve got to say that I’m convinced that we can make something out of it – it has just about everything you could ask for.
Johanna That sounds promising.
Peter The major advantage is that the infrastructure is already in place. I’m sure you’ll agree that the local facilities are first class – do you want to take a look at the pictures?
Johanna Yeah, sure, but erm, didn’t you mention that it’s an abandoned factory?
Peter Yes. It’s this old brewery which I’m confident our client can acquire and refit. Basically, it’s got a lot going for it, and the pros definitely outweigh the cons.
Johanna I’m not sure whether the client’s budget will stretch that far…
Peter No, OK, but surely that’s not a reason to delay. Look, I’ll send you my projected figures. You’ll see that the purchase value of the disused factory definitely makes it worth considering! We can’t go wrong, really, not with the way property values are increasing. Anyway, I thought you’d be impressed, so I’d like to set up a meeting with the owner.
Johanna But, we haven’t talked the figures through in detail yet.
Peter Yes, but that needn’t stop us at least making some further enquiries about the building. It’s only a preliminary meeting.
Johanna Well, OK, but by then we need to have pinned down any other potential obstacles for this site, don’t we?
Peter I’m pretty sure I’ve covered everything in my analysis. I’ll be writing everything up later this week.
Johanna OK, but to get me fully on board you’ll need to show me the figures in more detail. Convince me there, and maybe we can make this work.

Audio 1.5

As you’ll see from my projected figures, the purchase value of the disused factory definitely makes it worth considering. I’m sure you’ll agree that the local facilities are first class.

Basically, I’m happy to do a bit more research if you’re still interested, but I can’t promise anything. I’m a bit reluctant to recommend the site at this stage. But, look, why don’t you come out and see for yourself?

I’ve never seen anywhere quite like it. I’ve got to say that I’m totally convinced that we can make something out of it – it has just about everything you could ask for.

I’m just not 100% convinced. It does have absolutely breathtaking scenery, but then that’s not everything.

Audio 1.6

Hi, my name’s Holly Cheng. I’m from the Singapore office, and, well, I’m accountable for everything that goes on in Production Planning. I’m pleased to say that after two years in the job I’ve now managed to get on top of things and can see ways of further improving our ability to deliver on time. Lately, I’ve been concentrating on local production, but with the worldwide strategy gathering speed, it’s becoming more and more important to look at the global picture. What’s the point of me being here today? I guess I’m ready to take on board anything I can about how to improve communication between my team and our counterparts around the world. I do have a tendency to talk too fast so, please slow me down! Or stop me if you can’t understand what I’m saying!

Hello. For those of you who don’t know me already, I am Elke Seifried from Graz in Austria. My responsibilities include optimizing the quality assurance procedures at our plant there to ensure that we only produce parts of the highest standard. I’m empowered to jettison any sub-standard products and have the task of working out what went wrong. I’d like to point out that over the years, I have been continually improving procedures, and I hope to share some of my ideas with you here.

Hi, there. As most of you will know, I’m Harvey Benson from Atlanta. What can I say? Well, it might surprise you to know that we’ve had a few great years and we’re just rolling the stuff out. The point is, we’re finding it really tough to keep on top of demand, but, well, you gotta give the customer what they want. Basically, my role is to coordinate what happens between departments, making sure that communication is optimal – this entails a lot of talking, mailing, getting on people’s cases, and so on – so I might not be everyone’s favourite person! You’ll be happy to know that we’ve been selected as a benchmark for best practice, due to the process that I developed. To get to the point, we want to help out all the sites around the world in optimizing their communication processes – I can’t wait to share our expertise with you and to help you embrace the changes you’ll be facing over the next few months.

Ejercicio C - Escritura

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